Final Project


The role of a market qualitative researcher through my eyes, informed by my dissertation which explored the importance of market qualitative research, the role of the researcher and how the data can be communicated. As an inquisitive person, who does not take things at face value and wants to understand the why behind behaviours, beliefs, and motivations. The decision to become a qualitative researcher was a natural step and a role that I believe could not be more suited.

My name is Lauren Hamilton and I am a Design Management student in my third year.
I have a background in visual communication; however, I understand the need to evolve and be a well-rounded person. Therefore, design management has allowed me to learn about business strategies through theory and practice, in a multi-disciplinary environment.

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