The end (Holloway Circus), currently lacks any sense of civic qualities; instead it is a round-about with surrounding tower blocks that are disconnected from the city.
The scheme sets out to regenerate this location with a new programme that establishes a link to the city. The design aims to eliminate heavy vehicular traffic through a re-design of the circus. The proposal seeks to build on the existing language of the Ringway Centre by emphasising on the notion of the sweeping curve through form and facade.