We often sacrifice real craftsmanship at the altar of expediency. While we are still capable of recognising the value of something that has been expertly constructed, we often choose the cheap and easy option instead.
The craft of an item is recognised instantly due to the designers attention detail and the consistency of their work. I focused on welcoming back craftsmanship into Digbeth, restoring unused materials and making them into valuable unique goods with individuality.A rare occurrence in this mass-produced era.