The Artha concept is rooted in the site analysis and history of Digbeth. The initial study of the project focused considerably on the connection between the site and Digbeth community; this highlighted the role of experiencing and seeing art in strengthening the connection of the people to the place they live in.
Thus, the Artha project aims to create a bond between the creator of the art and its observer- the outsider. A major consideration in designing the building is represented by a sustainable project proposal. Therefore, the functionality and durability of the building over time will be the primary concern of this project.