Ready Player Cinema


My final thesis project explores the ides of ‘collective memory’, ‘playgrounding’ and how the development of technology particularly moving image and film has changed the way in which we view the built environment.

The proposal demonstrates how the abandoned Typhoo Tea Factory within Digbeth can be turned into a flexible performance space, which will become the headquarters for the entertainment company Secret Cinema, who specialise in immersive film experiences.

My name is Sarah Ives and I have just completed my MArch at the Birmingham School of Architecture and Design.
I have been studying part time whilst working at a local practice within Birmingham. This has enabled me to receive hands on experience on live projects whilst also developing my skills within a university setting.

The Parkside Building
5 Cardigan Street
Birmingham B4 7BD UK
+44 (0)121 331 5000