One of the highlights of the year, involved the students in a ‘Live Client Brief’ during Module One: Design Entrepreneurship, Strategy and Innovation.

Bristol-based urban design and wayfinding group, City-ID.com, provided a presentation and site visit to introduce and feedback on the project.

Students formed into teams and were tasked in research, analysis and the creation of concepts, this year was based on a design problem around sustainability and ‘mobility in Birmingham in 2040’.

— Nick Irvin, BA Design Management Course Director

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